postRender: function(ui){ var $cell = $( ui.cell ); $cell.on('mouseover', ()=>{ $cell.css('color', ui.rowData.color ); //where rowData.color is hexadecimal value of color to be stored in corresponding row. //$cell.css('color', '#00ff00' ); }).on('mouseout', ()=>{ $cell.css('color', '' ); //unset the color on mouseout. });}