That's similar to row detail feature of pqGrid.
http://paramquery.com/pro/demos/detail Replace the code in HTML tab with this, click on "Edit and Run" button and you would get a smiley picture in the Address tab of the detail row.
<div id="grid_md" style="margin:5px auto;"></div>
<!--script tag used to define detail template-->
<script type="text/pq-template" id="tmpl">
<div class="pq-tabs" style="width:auto;">
<ul>
<li><a href="#tabs-2">Products</a></li>
<li><a href="#tabs-1">Address</a></li>
<li><a href="#tabs-3">Dates</a></li>
</ul>
<div id="tabs-2">
</div>
<div id="tabs-1" class='pq-native-select pq-no-capture'>
<p><b>Shipping Address:</b> <#=ShipAddress#></p>
<p><b>Shipping City:</b> <#=ShipCity#></p>
<p><b>Shipping Region:</b> <#=ShipRegion#></p>
<p><b>Shipping Postal Code:</b> <#=ShipPostalCode#></p>
<img src="http://www.w3schools.com/tags/smiley.gif" />
</div>
<div id="tabs-3" class='pq-native-select pq-no-capture'>
<p><b>Order Date:</b> <#=OrderDate#></p>
<p><b>Required Date:</b> <#=RequiredDate#></p>
<p><b>Shipped Date:</b> <#=ShippedDate#></p>
</div>
</div>
</script>